Featured Designer: Nida Azwer

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Our featured designer this week is Nida Azwer, a Pakistani designer based out of Karachi. She has been in the Pakistani fashion scene since 2005, after graduating from the Indus Valley School of Art and Architecture. Specializing in luxury pret, bridal and formal wear, she shows a range of talent in both her contemporary and traditional designs.

A large part of her aesthetic ties in the craftsmanship of Pakistani artisans, especially when it comes to embroidery, mostly inspired by Sindhi techniques. Those techniques can be seen on a lot of the heavier formalwear and bridal looks. 


One of her pure silk formal wear looks featuring zardozi and kamdaani work on both the shirt and pants can be seen above. Her use of high quality fabrics paired with detailed embroidery adds to the extravagance of her collections, contributing to her rise in fame in the Pakistani fashion industry. In 2008 she was awarded a Lux Style Award for Best Emerging Talent, and in 2015 she was awarded for the Best Fashion Designer Pret. She is also the CEO of the Fashion Pakistan Council which aims to cultivate a stronger community in and amongst fashion houses in Pakistan. 


Most recently she released a line of basic pret designs with a more casual look. These are perfect for year round as they can be dressed up with heels like they are in the photos above, or even dressed down for a more laid back look. Check out this Nida Azwer top that we have on the site that can also be dressed up or dressed down!